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BRANDING

At Kannon Marketing Agency, we understand that your brand is much more than just your logo—it's your company's entire universe. We dive deep into your business to help clarify and express your story, crafting a brand that stands out and soars above the competition. Think of us as your branding astronauts, exploring every aspect to pinpoint what makes you unique.

Central to our approach is the human experience and connection. True understanding comes from empathy—getting into your customers' orbit to comprehend their feelings and needs. By fostering this deep connection, we ensure that every element of your brand, from colors and patterns to images and fonts, resonates on a psychological level. With Kannon, you’re not just selling products or services; you're fulfilling deep-rooted psychological needs. Let’s launch your brand into new dimensions and make your business truly out of this world!

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POSITIONING

Marketing includes positioning your products and services so that they are in front of the right people at the right time. How you position your brand in the market place can mean the difference of success or failure. Several factors play a part in this including timing, messaging, public perception, competition, culture, trends, and more. At Kannon Marketing, we are always paving the path to present a crisp, clear answer to the question, "What is the big idea?" The best answers contain something the audience wants, the GOAL via means they didn't expect - the PROBLEM, TRUTH, or CHANGE, or some combination. This answer is the lighthouse to positioning your brand into the marketplace.  

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VOICE

Your brand voice is how you speak to your audience. It is the uniformity in selection of words, the attitude and values of your brand to solidify your vision. It is how you convey your company personality to the external audience. This voice should be recognizable and consistent throughout all media channels. The most effective messaging allows your target audience to arrive at the 'Big Idea' themselves. Kannon Marketing helps you angel your value proposition from an emotional point of view to deeply connect. 


 

DELIVERABLES

01.

Logo Design

02.

Branding

03.

Story + Messaging

04.

Positioning Strategy

05.

Marketing Assets

LOOKBOOK

There may be no better way to communicate what we do than through images. As you browse our site, take a few moments to let your eyes linger here, and see if you can get a feel for our signature touch.

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