DIGITAL MARKETING

Build your online presence and get found in all the right places through Digital Marketing & SEO. Get more leads and build your business by reaching them as they use search engines, surf the web, and scroll through social media. From getting your company to show up on the first page of Google results, analyzing and tracking data, developing actionable insights, and identifying areas to capitalize on, our expert team of professionals understand how to maximize your digital footprint inside and out. 

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DRIVE ORGANIC TRAFFIC

 

Search Engine Optimization (SEO) is a free and easy way to put Google to work for your business. Optimizing your website in the best way possible for search engines, with the specific goal of ranking high on search results, includes many back end intricacies. Effective and sustainable tactics including key words, meta descriptions, link-building, and content within your website allows you to communicate directly with the Google robots.

 

SEO includes topic research, content creation, brand voice, and even user experience. Search engines look to show results better tuned to user search intent, not just simple keyword matches. Moreover, applying many of the SEO techniques popular just a few years ago could now get your site penalized. The new age of SEO includes optimizing for the searcher rather than the search engine. 

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Our SEO programs are based on a interrogative, around-the-clock approach that takes a 360° view of your entire brand– not just your website.

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ATTRACT PAID TRAFFIC

 

Digital Marketing, especially paid digital ads and AdWords, is a long-term tactic that is well worth the investment. Search ads populated with just the right keywords your ideal customers are looking for can help get you in front of your competitors. 

 

93% OF ONLINE EXPERIENCES START WITH A SEARCH QUERY. 

 

The majority of clicks go to the first three listings and most people can't tell the difference between an organic listing and an ad.

 

Kannon Marketing is comprised of industry professionals who have mastered the full breadth and depth of media channels that drive business outcomes. Media strategies often fail or succeed based on how well the channel-specific details have been planned out and accounted for, making these details something we care deeply about. Digital advertising consists of several components, including media planning, buying, and research, as well as reporting, analytics, and advertising technology.

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Our team also has the unique advantage of an in-house creative teams. By having these experts all under one roof, we are able to tightly integrate creative and media considerations in all media planning efforts, ensuring buys are as impactful as possible.

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Our efforts are solely aimed to seize the best performance possible which includes a continual optimization cycle of testing and revising. The team at Kannon Marketing is always completely transparent with the exact details of all media purchased and the resulting data associated with those purchases are fully and openly shared with clients, including all rates paid, granular performance metrics, and anything else the clients may need. 

 

You'll always receive detailed data analytics and reporting, and most importantly, you'll receive our expertise guidance on what to do with this data and information, how you can benefit from it, and what we can do to help you improve. We give you the numbers and data to help guide you in making informed choices. 

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