Robert Earl Keen

Kannon Marketing Agency partnered with Robert Earl Keen to promote his album "Western Chill" through a comprehensive social media strategy. Targeting men aged 35-65 with Southern, traditional values, the campaign emphasized authentic storytelling and musical craftsmanship. The content plan included seven weekly posts across platforms like TikTok, Facebook, and Twitter, featuring performance snippets, behind-the-scenes footage, and personal stories from band members. Kannon Marketing managed content creation, posting, and follower engagement, ensuring timely updates and fostering a strong connection with both new and existing fans.