Dixon Boots

Kannon Marketing Agency collaborated with Dixon Boots, a historic cowboy boot company established in 1889, to reestablish its prominence in the market. Our comprehensive marketing strategy encompassed branding, website design, imagery production, social media management, content creation, and public relations. This approach led to a 373% increase in Instagram followers and a 500% boost in engagement and reach. We facilitated collaborations with celebrities such as The Castellows, Maggie Antone, Wyatt Flores, Chuck Liddell, and Jane Seymour. Notably, the "Open Hearts by Jane Seymour" boot line was launched, inspired by Seymour's personal journey and philosophy.

These efforts resulted in first-year revenues surpassing competitors, with Q1 of the second year doubling the entire first year's earnings. Our integrated marketing strategy successfully revitalized Dixon Boots' market presence, establishing it as a trusted and recognized name in the western community.