10 Tips To Grow Your TikTok Following
Updated: May 16
TikTok has become one of the most popular social media platforms in the world, with over 1 billion active users. As a brand, building a following on TikTok can be a powerful tool to share your value proposition, brand messaging, and reach a broader audience. But most brands fail at their TikTok strategy because they are doing one of these 3 fatal mistakes:
1) Only trying to go viral (posting content that feels inauthentic or imitated)
2) Posting the wrong type of content (ex: overly produced and too professional)
3) Using it to convert (too sales oriented) instead of top of funnel
Stop trying to go viral on TikTok and instead think about who your target market is and what is relevant and meaningful to them. Create content that is driving your larger brand goals such as positioning and attracting your ideal customer. It’s about attracting the attention of the audience you want. Use TikTok as a channel of distribution of your key messaging but keep in mind normal advertising rules and traditional marketing content do not belong here. This particular social media platform is a place for your target market to get to know you with a more intimate, relatable connection. Here are some tips on how to grow your TikTok following the right way for long term growth:
Consistency is Key: One of the most important things to remember when growing your TikTok following is consistency. Post regularly, and keep a consistent style and theme to your content.
The less professional production is, the better! This is not the place for those perfectly shot commercial quality films. Use an iphone so the video feels homemade and will resonate with TikTok viewers. Keep it simple and edit in the app when possible for added algorithm boosts, as TikTok tends to favor content created in the app.
Share a strong controversial opinion or a hot take on a trending topic or something that makes your brand stand out. Squash a common misconception on a topic aligned with your brand or call out a less talked about problem you solve. To do this effectively, start by researching current trends and identifying topics that you feel passionate about and have a unique perspective on. Be bold and fearless in your opinions, but also make sure you are not being disrespectful or offensive. Remember, the goal is to spark conversation and engagement, not to alienate or offend your audience.
Leverage Hashtags: Use relevant hashtags in your video captions to help your content show up in search results for users interested in that topic. Using popular hashtags can also increase your chances of your video going viral.
Engage with Your Audience: Respond to comments and direct messages, and engage with your audience. Building relationships with your followers can help increase engagement and ultimately increase your following.
Participate in TikTok Challenges: TikTok challenges are an excellent way to get your content in front of a broader audience. Participate in trending challenges by adding your spin to the theme. Make sure this is applicable to your audience and your brand message.
Collaborate with other creators and influencers: Collaboration is a powerful tool to increase your reach on TikTok. Partner with other creators in your niche and create content together. USG (user generated content) is a great way to build trust and reliability with your followers.
Stay Up-to-Date on TikTok Trends: Stay on top of the latest trends and memes on TikTok to keep your content fresh and relevant.
Be Unique: Stand out from the crowd by creating unique content that resonates with your audience. TikTok is all about creativity, so don't be afraid to try new things and experiment with different formats.
Use TikTok as a top-of-funnel strategy to increase brand awareness and attract new audiences. By creating engaging and shareable content that aligns with your brand's values and resonates with your target audience, you can generate interest and curiosity about your products or services. TikTok is primarily a platform for entertainment and engagement, so it's essential to create content that adds value to the user's experience rather than solely promoting your brand.
Growing your TikTok presence requires a combination of creativity, consistency, and understanding the platform's algorithm and trends. By creating the right level of quality and relatable content, leveraging trends, collaborating with other creators, and engaging with your audience, you can increase your chances of your content reaching the right audience and growing your community. Remember, going viral should not be the sole focus of your TikTok strategy. Instead, focus on creating content that aligns with your brand and core values to create a connected community with your ideal target audience. By following these tips, you can build a loyal following and increase your reach on this exciting social media platform. Don’t forget to have fun and enjoy the process of creating and sharing your message with the vast world we live in and get a sense of just how small the world really is.